Seveno Capital and Borderless Healthcare Group launch JV to provide ‘medical wellness service’ to hospitality owners.
Seveno Capital and Borderless Healthcare Group have launched the world’s first medical wellness real estate company to target the growing $1.8 trillion global wellness market as the world enters a ‘longevity boom’ that UBS reports will be worth US$8 trillion by 2030.
The Well Estate will support hotel and hospitality asset owners to shift from a ‘room yield’ to a ‘room plus’ business model by providing turnkey medical wellness solutions that give guests live access to health and medical experts as well as famous content creators. Guests will also have access to personalised diets, fitness, yoga, mindfulness and health programs.
The Well Estate solution will unlock new revenue channels for hospitality asset owners that will drive higher transaction value per stay, longer guest retention and full utilization of underperforming facilities like gyms and spas. The new company will focus on asset owners within the ‘wellness archipelago’ of Singapore, Thailand, Indonesia, Vietnam and Malaysia.
The global wellness industry is booming, valued at $5.6 trillion in 2023 and projected to reach $8.5 trillion by 2027, according to the Global Wellness Institute. The wellness economy is also expected to grow by 8.6% annually through 2027, outpacing global GDP.
Hotels are playing a growing role, with wellness tourism accounting for $651 billion globally in 2022 and expected to hit $1.4 trillion by 2027. Travelers increasingly seek wellness experiences, with over 50% preferring hotels that offer spa, fitness, and nutrition services.
Luxury wellness resorts can generate 30–50% higher daily rates than traditional hotels. Hotels are investing heavily to meet this demand and to capture a larger share of this lucrative market; integrating labs, diagnostics, IV drips and longevity hubs into their amenities.
The Well Estate is a JV between Borderless Healthcare Group, led by global pioneer in healthcare TMTSC (technology, media, telecommunication, service and content), Dr Wei Siang Yu; and Seveno Capital, led by Park Hotel Group founder and healthspan entrepreneur, Allen Law.
Allen Law said:
“The Well Estate will enable hospitality asset owners to align their business and guest offering with the global wellness and longevity revolution that will be equally as transformative as AI.”
Dr Wei said:
“This represents a new phase for the hospitality sector and a new benchmark for immersive guest experiences that are profitable, purposeful and scalable.”
Enquiries about The Well Estate can be made to impact@thewellestate.com.
About Borderless Healthcare Group
Borderless Healthcare Group (BHG) is a global pioneer in consumer-centric healthcare economy where technology, service, content, media, product and data science are made interoperable across a global ecosystem of business groups spanning from healthcare, agelessness, wellness, precision nutrition, technology, media, bio-banking, cloud services, artificial intelligence, hospitality and investment. Most of BHG’s initiatives are world’s firsts and many are aimed at disrupting or transforming the existing distribution and supply chain of healthcare. For more information, visit www.borderlesshealthcaregroup.com.
About Seveno Capital
Seveno Capital is an investment fund backing early and growth stage ventures that have the holistic potential to extend the human health span. The average gap between health span and lifespan is nine to ten years. Seveno Capital aspires to cultivate a thriving ecosystem of impact-first, purpose-driven businesses that can measurably enhance and restore human health and well-being to extend the human health span. The VC fund is led by fitness and holistic wellness entrepreneur and Park Hotel Group founder, Allen Law.
